Might I suggest that instead of treating your customers like stupid wankers by dumbing the rules down and basically re-branding checkers as a war game with pieces that cost $30+ each - MORE INCLUSIVE could, for instance, mean allowing more autonomy for players to decide how and what they want to include in their armies or perhaps lowering the prices of your product so that a wider demographic of people could casually spend money on your 'new' game while not feeling like they are being railroaded into financial purgatory? In short - what makes it easy to get into something like this is not based on the intelligence of the customer - it's based on the financial availability that customer has to take part.I like this one.
When has this not been the case? I must have missed the 'age of commodity based war gaming' when you walked into a store and THEY TOLD YOU WHAT YOU WERE ALLOWED TO BUY LIKE YOU WERE A FIVE YEAR OLD CHILD.
So there you go. Age of Sigmar. Yep...